The Top Performing Hook Frameworks Of 2025
Here are the 5 best hook frameworks you can steal to go viral consistently
Howdy, Freedom Gang🤠
Airline pilots don’t rely on memory when they take off.
They follow a checklist.
Chefs in busy kitchens don’t just “wing it.”
They use recipes.
Athletes don’t guess their way through training.
They follow proven routines.
In every field, frameworks make the difference.
They turn chaos into clarity and help people perform at their best.
Content Hooks are no different.
When you know the right frameworks, creating sharp, engaging hooks becomes a whole lot easier.”
Let’s dive in. :D
The Top 5 Hook Frameworks
I’ve collected the best frameworks that the top creators on the internet use every day.
1. AIDA
This is the classic formula.
It’s probably the most famous marketing framework in the world.
And for good reason.
AIDA stands for:
Attention
Interest
Desire
Action
Example:
Notes:
Attention – We use an interesting number that grabs attention, it shows that anyone can create a product for $0.
Interest – We follow up by showing they can make money too, which makes them immediately interested.
Desire – We explain they can skip 100+ hours of research and learning if they read this.
Action – We tell them this thread has everything a beginner needs to achieve the same result, CTA to keep reading.
Result: This thread reached 100,000+ views and led to multiple sales.
AIDA is versatile.
It helps you grab attention, keep people hooked, and inspire them to take action.
You can use it in tweets, threads, sales pages, even emails.
2. PAS
If AIDA is about moving someone forward, PAS is about hitting the pain that’s already there.
People pay attention when something hurts.
And they take action when they believe they can stop the pain.
PAS stands for:
Problem
Agitate
Solution
Example:
Notes:
Problem – A bold, niche-specific pain point aimed at people who want to learn writing but don’t know how.
Agitate – Each bullet point details the pain: no views, no followers, no engagement.
Solution – We offer a proven solution that already achieved a specific, desirable result (5 million views).
PAS is persuasion with empathy.
You’re showing them: I get your struggle and here’s how you solve it.
3. BAP
Humans love transformation stories.
That’s what BAP is for.
When you show a clear before-and-after transformation, and then reveal the path that made it happen, people naturally lean in.
BAP stands for:
Before
After
Path
Example:
Notes:
Before – Me at 17 years old with 3 poor habits: partying, drinking alcohol, and playing video games. Highly relatable because many people share or have shared these habits.
After – Me at 20 doing more productive things: studying, building a business, and going to the gym.
Path – “A lot can change in just 3 years.” Shows a realistic transformation without overselling anything.
Result: This post reached 1,700,000+ views because the transformation strongly resonated with many people.
The magic of BAP is relatability.
Your “before” pulls people in, your “after” inspires, and your “path” gives hope.
When you want to connect on a human level, this is your go-to framework.
4. REL
The REL framework is perfect when you’ve achieved something.
No matter how big or small.
REL stands for:
Result
Explanation
Lessons
Example:
Notes:
Result – Combines a money result with a small, specific time investment of 1 hour, which makes it sound achievable. The dollar amount isn’t outrageous, so it feels real.
Explanation – The time frame adds vulnerability and relatability. Admitting that it took 9 moths which is a long time shows that I’m human who makes mistakes.
Lessons – Readers know they’re about to get a list of practical tips they can apply right away.
The beauty of REL is that your results don’t have to be huge.
Small, achievable wins often connect way better than “overnight millionaire” stories.
This framework builds trust, and strengthens your authority.
5. 2-Liner
The simplest framework of all.
Perfect for 𝕏 and Threads.
It’s just two lines:
What I did (proof, effort, or result).
What you get (the benefit for the reader).
Examples:
Notes:
What I did – This can be a desirable result like me gaining 1,000 followers in 4 days, or the work I put in – studying AI prompts for 100+ hours.
What they get – A clear benefit tied to the first line.
Credibility + value in two sentences.
Short and sharp.
Plus the two-line format is very easy to consume.
How to Use These Frameworks
This is very important:
You don’t need to force every tweet post into a framework.
That’s not the point.
Frameworks are like training wheels.
They help you find balance and momentum.
But at some point, you also need to ride freely.
If you tie yourself too tightly to frameworks, you will limit your creativity.
That’s the opposite of what you want.
So here’s how I see it:
Use frameworks to learn structure and speed up your process.
But also give yourself permission to be creative. Write messy. Break rules. Share raw thoughts.
The best creators know when to stick to a framework and when to break away from it.
That balance between structure and creativity is where your best hooks come from.
By now, you’ve got the full picture:
✓ Hook types = what angle you’re using.
✓ Frameworks = how to structure it.
Use the two together, and your hooks will instantly level up.
Now that we've got the frameworks finished…
We only have to worry about all of the other endless things we need to be to be successful creators.
Thanks god I created the AI-Powered 𝕏 Kickstart for you.
✓ Build a high-converting 𝕏 profile, even if you’re starting from scratch
✓ Create daily tweets with AI that get seen, clicked, and shared
✓ Turn ChatGPT into your personal 𝕏 growth assistant
See ya soon
Timo Mason🤠