I posted 75 Substack notes in 7 days
The real results of my growth experiment and why most treat notes the wrong way
Howdy, Wealth Gang🤠
Most Substack creators post 5 notes per week and wonder why their growth is slow.
I had the same problem…
My baseline: 10.5 notes/week → 1.71 subs/week from notes.
Decent, but not explosive.
So I ran an experiment:
10 notes per day for 7 days straight.
75 total notes. 7x my usual output.
The goal: see if volume alone could crack the Substack algorithm and multiply my subscriber growth.
Here’s what happened and why the results weren’t what I expected, but way more valuable.
The Rules
10 notes per day for 7 days = 70+ notes total.
Every note needed a solid hook and clear structure.
Just because we drive the quantity lane doesn’t mean we publish garbage.:)
Where did I get all this content?
I didn’t write 70 notes from scratch. That’s insane.
I repurposed my long-form articles using my Article-to-Post GPT.
One newsletter became 8–10 notes. Each one a standalone insight, formatted for Substack’s feed.
(If you want the full breakdown on repurposing, read this)
The system let me batch-create a week’s worth of notes in under 2 hours.
Now I just had to post them and watch what happened…
The Numbers
Before the experiment:
10.5 notes/week → 1.71 subs/week from notes
Results of the experiment week:
75 notes/week → 5 subs/week from notes
I posted 7x more content and got 3x more signups directly from notes.
Not the 7x return I expected.
But here’s where it gets interesting…
Total weekly subscriber growth: 22 new subscribers
My average of the last 3-months before was 9.5 subscribers per week.
I more than doubled my weekly growth.
So if notes only drove 5 signups directly, where did the other 17 come from?
Notes Don’t Convert, They Discover
Here’s my theory:
Notes weren’t driving signups directly, but they were driving profile visits.
Someone scrolls their feed, sees my note, clicks my profile, reads one of my articles, then subscribes.
The note was the first domino, not the final one.
Most readers need to see your writing, trust your voice, before they are willing to hit “subscribe”.
Notes = top-of-funnel awareness.
Articles = bottom-of-funnel conversion.
The real magic happens after the note.
My Takeaways
✓ Volume matters, but only if quality holds.
Every note had hook + structure. Random thoughts won’t cut it.
✓ Notes are discovery engines, not conversion tools.
They get eyeballs on your profile. Your articles close the deal.
✓ Repurposing is the only sustainable way to scale.
70 notes from scratch = burnout. 70 notes from existing articles = 2 hours of work.
✓ Your profile and articles do the heavy lifting.
Notes open the door. If your articles sound like straight ChatGPT fluff , volume won’t save you.
✓ Track the right metrics.
Don’t just look at “signups from notes.” Watch total growth and where people land after clicking.
SHOULD YOU TRY THIS?
When This Works
✓ You can commit to 7 days of consistent posting
✓ You have a library of long-form content to repurpose
✓ You’re stuck at low growth and need a discovery boost
✓ Your articles are strong enough to convert visitors into subscribers
When This Doesn’t Work
✓ You’re brand new with no content library (build that first)
✓ You’re already getting solid traction from notes (don’t fix what works)
✓ You can’t maintain quality at scale (bad notes hurt more than they help)
Takeaway
Notes won’t make you rich, but they’ll get you noticed and that’s the first domino.
The real growth happens when people click through to your profile and read your work.
So if you’re sitting on long-form content and wondering why your Substack growth is slow, try this:
✓ Repurpose one article into 10 notes this week using Article-to-Post GPT (it’s free).
Post them consistently. Track your total growth, not just “signups from notes.”
And see if volume is the lever you’ve been missing.
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See ya soon
Timo Mason🤠
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Timo Mason🤠
This makes a lot of sense to me. Do you think that Notes are leaning more toward images and quick videos now? Or are the Notes still equally effective in text form?
Great post! I aim to post 2 notes a day but might ramp up the numbers and see where this goes.